Digital vouchers: campaigns that bring in new customers and keep them coming back

What a Stampino voucher is

A voucher is a code the customer adds in the Stampino app: with the phone's camera, by typing the code, or straight from a notification. Each campaign is one offer: what the customer gets, the title and description, the dates and the limits.

A voucher can give one of two things:

• Stamps or points on the loyalty card. They land as soon as the customer adds the voucher, with no trip to the counter. If the card is full, the voucher waits in the app until they collect their reward.
• A reward you choose, such as a burger or a coffee on the house. You describe it in the voucher, the customer shows it at the counter, and the cashier scans the voucher in the app and hands it over.

A customer who didn't have your card gets it together with the voucher. A good campaign therefore brings new customers straight into your loyalty program, not just a single visit.

Three ways to hand out vouchers

The first choice in a new campaign is how the voucher reaches customers:

• Unique codes, one with every order. You put a code in every delivery bag, on the receipt or in every takeaway order, and the customer gets stamps or a reward with each order.
• Unique codes, once per customer. For flyers at an event, a welcome pack or a gift through partners: each customer takes part once, even if they receive several codes from the same campaign.
• One shared code for everyone. A single code, with a link and a QR, that you put in an Instagram or Facebook post, on the poster in your window, in a newsletter or on WhatsApp. Each customer adds it once, and you choose how many can get it, from 1 to 100,000.

Each unique code can be added only once, so a code that is copied or photographed can't be used twice.

How to create a campaign, step by step

Everything happens in the Stampino admin panel, right in your browser, or in the Stampino app with your business account.

1. Open Vouchers and tap New campaign

Start from scratch or from a ready-made example: Halloween, Christmas, online orders, or flyers and Instagram ads. You check it, adjust it and create it.

2. Choose how the voucher reaches customers

Unique codes, with every order or once per customer, or one shared code for everyone.

3. Choose what it gives

Stamps or points on one of your offers, or a reward you choose.

4. Write the title and description

For example "Your Christmas gift" and "Show this voucher at the counter and get a free burger." You also pick the voucher's icon; until you do, your logo is shown.

5. Set the dates and limits

Until when customers can add the voucher, and how long they can use it after that: until the same date, a number of days from when they add it, until a later date, or with no limit.

6. Generate the codes and download the materials

Generate up to 500 codes at a time and download a print-ready PDF: cards with your logo, the voucher's title and the QR code, in four templates, or just the QR codes, at the size you choose. Lay them out on A4 sheets with cut lines, or one per page.

How the voucher reaches the customer's phone

The customer has three options, and none of them asks for an account or a password:

• Scan the QR code with the phone's camera, and the voucher opens straight in Stampino. Without the app, the QR takes them to the App Store or Google Play, and the voucher is waiting once it's installed.
• Type the code in the app, under Add voucher.
• Get it in a push notification from you: you attach the shared code to the notification, and the customer adds it with a single button, Add the voucher.

Stamps and points land on the card instantly. For a reward, the customer shows the voucher at the counter and the cashier scans it with a phone, just like any Stampino card.

Vouchers in Apple Wallet and Google Wallet

Printed vouchers, usable without the app too

Not every customer wants to install an app for a single gift. For them there is the Can be used without the app option: the customer shows the printed voucher at the counter, and the cashier scans the code on the paper and hands over the reward on the spot.

Each code works once, whether it was added in the app or used on paper, and adding it in the app stays optional. The option is available for vouchers that give a reward with unique codes for every order, and you turn it on or off at any time from the campaign's page.

The printed code is scanned from the Stampino app or the web panel, and if you have the POS integration, right from your till. The stats show separately how many codes were used without the app.

A voucher used on paper doesn't put your card on the customer's phone. That's why adding it in the app remains the option that brings you customers you can invite back with a notification.

What the stats show

For each campaign you see, in real time:

• How many vouchers were added and how many were used, including how many without the app.
• How many new customers it brought: customers who didn't have your card and got it with the voucher.
• How many of them are new to Stampino, meaning they installed the app for your voucher.
• The status of every code: unused, added or used, with the date.

A campaign can be paused, resumed or ended at any time. That way you can compare an Instagram ad with the flyers in your deliveries and know where your next budget should go.

Campaign ideas for the next season

Halloween, Black Friday, Christmas, New Year's Eve, but also deliveries, partnerships or a fair: we've put together 10 voucher campaign ideas, each with its Stampino settings and the mistakes to avoid.

For the offer on the card itself there are also 20 loyalty program ideas, and the full list of features is on the features page.